Friday April 22, 2022
Main Show: Cat's Cradle
NOTE: Masks and proof of vaccination/negative test results required, per Cat's Cradle policy
Late Night Event: CURRENT ArtSpace
Turn It Loose, Vol. 3 with the Raleigh Rockers
Saturday April 23, 2022
Main Show: Memorial Hall
NOTE: See CPA health and safety protocol
Late Night Event: CURRENT ArtSpace
Beat Battle featuring Sndtrak, Kash, Amp, and E.Jones of The Soul Council
EVENTS FOR ALL TICKET HOLDERS
WEDNESDAY, APRIL 20, 2022
Kicks & Colorways with Jason Mayden
Speaker Event - Digital
Join us for Kicks & Colorways: A Conversation About Sneaker Culture and Sneaker Design, a virtual event with Jason Mayden about the relationship between hip hop and the sneaker industry. From Nike Air Force 1s to Adidas Yeezys, sneakers have had their own unique place within the culture. They are featured in music videos, talked about in songs, worn on stage, and seen in photos from social outings to the red carpet. Hip hop artists have been hired by sneaker brands as consultants and held positions as creative directors with shoe companies.
Jason Mayden has long been at the intersection of both cultures. He has worked at Nike/Jordan Brand, started his own brand, and he is currently the CEO and Founder of Trillicon Valley, an award-winning design and strategy consultancy which specializes in new venture creation and multi-stakeholder partnership negotiations for Athletes, Entertainers and Global Creatives. Read Jason's full bio.
A native Chicagoan, sports junkie and hip hop lover, he understands the business, the art and the culture. In this conversation we will get to hear what Jason has learned on this journey. We'll discuss the influence of hip hop culture on the sneaker industry, the influence of sneakers globally, and the landscape for emerging entrepreneurs. We'll learn about sneaker design and customization, and we'll explore the past, present and future of the kicks we rockin'.
This 90-minute event will be a conversation between Jason and moderator Chris Massenburg, followed by an audience Q&A. All Hip Hop South Festival ticket buyers will receive a link to attend.
OPEN TO THE PUBLIC
FRIDAY, APRIL 22—SATURDAY, APRIL 23, 2022
Dirty South Scribes Exhibit by Dr. Regina Bradley
CURRENT ArtSpace + Studio
10 AM–4 PM and 10 PM–12 AM
While there is a plethora of writing available about Northeastern hip hop culture and its impact, there is a dearth of scholarship and resources available to understand hip hop’s influence on the contemporary American South.
This exhibit by Dr. Regina Bradley seeks to highlight and honor the Southern-based writers who have broken ground in writing about Southern rap’s significance. The exhibit will feature portraiture and pull-out quotes from veteran journalists and scholars whose writing spearheads the growing body of work about Southern hip hop.
Dr. Regina Bradley is a writer and research whose scholarship is focused on Southern hip hop. She is an alumna Nasir Jones Hip Hop Fellow (Harvard’s Hip Hip Archive and Research Institute – Hutchins Center for African & African American Research) — and a Dirty South Scribe whose tribe is featured in the exhibit.
Hip Hop Mural by Artie Barksdale
108 Henderson Street | Chapel Hill
Don't miss local artist Artie Barkdale's new downtown mural that celebrates hip hop history, with images and icons including an 808 drum machine, a cassette tape, a microphone and a rooster. You'll find the mural at 108 Henderson Street, on the side of Imbibe restaurant and Zog’s bar — near the site of The Hideaway, a former hip hop club and key stop on the Southern hip hop circuit in the early 2000s.