The Office of the Executive Director for the Arts (EDA) is responsible for planning and articulating a comprehensive performing arts program and serves as an advocate for the performing arts both within and outside the University. The EDA provides leadership and vision to enable Carolina to advance its performing arts programs. The EDA has full responsibility for Memorial Hall, Historic Playmakers Theatre and Gerrard Hall, and determines appropriate use of these facilities, including technical support, ticketing, publicity, marketing and fundraising.